Saturday, March 28, 2009

CNN in third place in prime time for first time

Has the nation shifted its opinion of its news reporters? I am very surprised by the fact that CNN has declined in ratings to the point where it now falls behind MSNBC and Fox News in the rotation for prime time news reporting. I guess people like hearing opinions coming from the sides their political beliefs coincide when they listen to the news. Obviously, CNN is a liberal leaning news source, but Fox News and MSNBC are starting to report more in polarizing terms and that seems to be selling in the public's eyes. Fox definitely should be near the top because it represents one of the few Republican based television sources available and their anchors and show leaders are recognized even by those who don't watch their shows. CNN though does have some name recognition with Larry King and Anderson Cooper, but it lacks the big star during the key 8 pm slot that could tilt the audience in their direction. Being competitive at this time is important because if it allows its competitors to gain more loyal supporters than eventually CNN will be faced with a giant question of how to best put together its schedule in way that will capitalize on its assets.

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