Fox sticking with schedule instead of Obama

I never realized the cost associated with putting on a Presidential press conference for the major networks could be so high. Ten million dollars is a lot of money to be giving away especially at a time like right now when the advertising industry is not booming as much as it used to. While it is important for the President to be able to communicate with the public, I can understand how networks would only occasionally like to show these types of broadcasts if they do not have political analysts that could draw people in after the press conference. Even though Fox is probably getting some benefit in terms of partisan selection of broadcasting, the main reason that I feel they are not going ahead with the viewing is the money that it will cost them. I have never watched the show Lie to Me so I can't really judge if that is worthy of missing the president's address to the nation. However, I can see how people may start watching the show simply because it will be the only station without the Obama broadcast. Even with the high approval ratings that President Obama has, there are still some who do not like the direction he has taken and watching the Fox show may just be a way to protest him.