And for the POLITICAL grumpy vegans...

This video was part of a campaign for Prop 2 in California (which worked to get better conditions for livestock in factory farms). I think it represents the switch to new media for grassroots lobbying in elections, campaigns, and ballot initiatives...Using facebook/twitter/email in addition to airing commercials like this on TV gives the cause much more exposure at a fraction of the cost. It's also pretty well done, and i promise you'll be humming the song for the rest of the day!