Tuesday, December 8, 2009

Hey it worked for LiveAid. Oh, right.

Megan McArdle's post in full:
Considering LiveAid's success at ending hunger in Africa, I'm awfully glad newspapers are finally applying this model to global warming. There's nothing like the sight of fifty-four newspapers performing a synchronized exercise in smug self-congratulation to induce life-altering change.

I am, of course, in favor of not slow-roasting the planet. But these sort of exercises in mindless collectivism are excruciatingly silly. Unsurprisingly, the op-ed it produced was puerile and unlikely to be read by anyone who does not already agree with its premise. If fifty-four newspapers had wanted to make a serious statement about the environment that their readers were sure to pay attention to, they might have stopped printing and distributing their energy intensive product for a day.

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